When Spin Wins Over Reality: Here Comes "Ethical" Warfare

As long as we remain intellectual sloth-driven ignoramuses and incompetent citizens, we will be willing to accept anything from those who would see themselves as our masters - provided of course that our own little pockets and petty lives are not bothered too much - eh?

Here is yet one more case in point (also, if you want to know how we may reclaim ourselves, our principles and our democracies, then take a looksee here) - the following article discusses how Israel has been succeeding concerning its Gaza propaganda operation (because, dontcha know, the success of war is apparently all about the spin and the sell, i.e. propaganda, but not about, you know, its moral/ethical righteousness, let alone its validity or futility - the Falklands war, anyone?):

How to Sell "Ethical" Warfare
Israel's Media Management is Not Just Impressive, It's Terrifying
By Neve Gordon

One of my students was arrested yesterday and spent the night in a prison cell. R's offence was protesting the Israeli assault on Gaza. He joins over 700 other Israelis who have been detained since the beginning of Israel's ruthless war on Gaza: an estimated 230 of whom are still behind bars. Within the Israeli context, this strategy of quelling protest and stifling resistance is unprecedented, and it is quite disturbing that the international media has failed to comment on it.

Simultaneously, the Israeli media has been towing the government line to such a degree that no criticism of the war has been voiced on any of the three local television stations. Indeed, the situation has become so absurd that reporters and anchors are currently less critical of the war than the military spokespeople. In the absence of any critical analysis, it is not so surprising that 78% of Israelis, or about 98% of all Jewish Israelis, support the war.

But eliding critical voices is not the only way that public support has been secured. Support has also been manufactured through ostensibly logical argumentation. One of the ways the media, military and government have been convincing Israelis to rally behind the assault is by claiming that Israel is carrying out a moral military campaign against Hamas. The logic, as Eyal Weizman has cogently observed in his groundbreaking book Hollow Land, is one of restraint.

The Israeli media continuously emphasises Israel's restraint by underscoring the gap between what the military forces could do to the Palestinians and what they actually do. Here are a few examples of the refrains Israelis hear daily while listening to the news:

• Israel could bomb houses from the air without warning, but it has military personnel contact – by phone no less – the residents 10 minutes in advance of an attack to alert them that their house is about to be destroyed. The military, so the subtext goes, could demolish houses without such forewarnings, but it does not do so because it values human life.

• Israel deploys teaser bombs – ones that do not actually ruin houses – a few minutes before it fires lethal missiles; again, to show that it could kill more Palestinians but chooses not to do so.

• Israel knows that Hamas leaders are hiding in al-Shifa hospital. The intimation is that it does not raze the medical centre to the ground even though it has the capacity to do so.

• Due to the humanitarian crisis the Israeli military stops its attacks for a few hours each day and allows humanitarian convoys to enter the Gaza Strip. Again, the unspoken claim is that it could have barred these convoys from entering.

The message Israel conveys through these refrains has two different meanings depending on the target audience.

To the Palestinians, the message is one that carries a clear threat: Israel's restraint could end and there is always the possibility of further escalation. Regardless of how lethal Israel's military attacks are now, the idea is to intimidate the Palestinian population by underscoring that the violence can always become more deadly and brutal. This guarantees that violence, both when it is and when it is not deployed, remains an ever-looming threat.

The message to the Israelis is a moral one. The subtext is that the Israeli military could indiscriminately unleash its vast arsenal of violence, but chooses not to, because its forces, unlike Hamas, respect human life.

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